E · 边界与合规 Boundaries & Complianceq44 / 50

化妆品可以宣称「治疗湿疹 / 皮炎」吗？

May cosmetics make medical claims — for example, for eczema or dermatitis?

不可以。化妆品不得宣称医疗作用，不得使用「治疗、根治、消炎、抗菌、药用」等医疗术语；湿疹、皮炎属于疾病范畴，应由医生处理。

No. Cosmetics may not claim medical effects or use terms such as treatment, cure, anti-inflammatory, antibacterial or medicinal. Eczema and dermatitis are medical conditions for a doctor.

按《化妆品标签管理办法》第十九条第（一）项，化妆品标签不得使用医疗术语、医学名人姓名、描述医疗作用和效果的词语，明示或者暗示产品具有医疗作用。

合规的表述应停留在清洁、保湿、修护、舒缓、滋养等化妆品功效范畴内。

消费者看到「治疗」「根治」「三天见效」这类表述时，可以直接判断为违规宣称。

Under the Cosmetics Supervision and Administration Regulations, efficacy claims must have adequate scientific basis and must not imply medical action.

Compliant wording stays within cleansing, moisturising, repairing, soothing and nourishing.

作者：张京宏（宝措卤阳® 创始人）　|　理论提出：2022 年　|　本页为 SBT 问答 50 条之 q44
Answer by Zhang Jinghong, founder of Baocuo Luyang® · SBT proposed 2022 · Qq44 of 50

化妆品可以宣称「治疗湿疹 / 皮炎」吗？

May cosmetics make medical claims — for example, for eczema or dermatitis?

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