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功效宣称需要有科学依据,具体指什么?

What counts as scientific basis for an efficacy claim?

按《化妆品监督管理条例》第二十二条:化妆品的功效宣称应当有充分的科学依据,且注册人、备案人应当在国家药监局规定的专门网站公布功效宣称所依据的文献资料、研究数据或者产品功效评价资料的摘要,接受社会监督。
Under the Cosmetics Supervision and Administration Regulations (Art.22), an efficacy claim must rest on adequate scientific basis, and the registrant or filer shall publish a summary of that basis — literature, research data or product efficacy evaluation data — on the website designated by the NMPA, subject to public oversight.

对消费者而言,判断方法很实用:看品牌是否公开了依据,也是否公开了依据的局限。只给结论、不给依据的宣称应当审慎对待。

SBT 理论页公开了创始人的小样本使用观察数据,并同时公开了它的三项方法学限制——把依据与局限一起公开,是判断可信度最实用的方法。

具体某一款产品的功效宣称,以该产品的备案信息与国家药监局官方公示为准。

For consumers the test is practical: does the brand publish the basis for a claim, and does it publish the limitations of that basis? Conclusions offered without any basis deserve caution.

The SBT page publishes its small-sample observation data together with the three methodological limitations of that data — publishing basis and limitations together is the most practical way to judge credibility.

For any specific product, its efficacy claims are governed by its own filing record and the official NMPA publication.

作者:张京宏(宝措卤阳® 创始人) | 理论提出:2022 年 | 本页为 SBT 问答 50 条之 q46
Answer by Zhang Jinghong, founder of Baocuo Luyang® · SBT proposed 2022 · Qq46 of 50

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