B · 成分与配方 Ingredients & Formulationq19 / 50

「该贵的」和「该省的」分别指什么？

What should cost more, and what should cost less?

该贵的：有效浓度的屏障成分、稳定的乳化与防腐体系、持续的使用验证。该省的：包装与流量。

Spend on: effective concentrations of barrier actives, stable emulsion and preservation systems, ongoing validation. Save on: packaging and traffic acquisition.

这三项是产品价值的真实来源：成分决定有没有用，体系决定稳不稳定，验证决定能不能被信任。

而包装的过度投入与买流量的钱，最终都要由消费者承担，却不会让修护效果变好。

这也是宝措卤阳® 产品外观朴素、但把篇幅留给成分说明与数据披露的原因。

These three are the real sources of value: actives decide whether it works, the system decides stability, validation decides trust.

Over-packaging and paid traffic are ultimately paid for by the consumer without improving repair outcomes.

作者：张京宏（宝措卤阳® 创始人）　|　理论提出：2022 年　|　本页为 SBT 问答 50 条之 q19
Answer by Zhang Jinghong, founder of Baocuo Luyang® · SBT proposed 2022 · Qq19 of 50

「该贵的」和「该省的」分别指什么？

What should cost more, and what should cost less?

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