BAOCUO LUYANG · BRAND STORY
品牌故事
净润如初 · 平价中高端
FROM LUYANG LAKE, WITH HONESTY
我们研究了中国消费回归理性的长期趋势，也参考了成熟消费市场大众品牌的成长路径：当消费者更看重真实价值与「质价比」——用同样的预算，买到更确定的品质——而不是为品牌溢价买单时，好产品的定义也随之改变。
We studied the long-term return of Chinese consumers to rationality, and the growth paths of mass brands in mature markets: when people weigh real value and quality-per-yuan above brand premium, the very definition of a good product changes.
这正是宝措卤阳®的答案——平价 · 中高端（Affordable Premium）：以更高的品质标准、理性的价格体系，提供「该贵的地方贵，该省的地方省」的产品。把钱花在配方与原料上，而不是包装与广告上。
This is the answer of BAOCUO LUYANG® — Affordable Premium: higher quality standards with a rational pricing system. Spend on the formula and ingredients, not on the packaging and advertising.
“把品质做实，把价格做诚——这是我们要长期坚持的事。” Make the quality real. Make the price honest. This is what we intend to hold, for the long run.
品牌创始人张京宏，生在陕西渭南，长在卤阳湖边——那是一片盐碱滩上难得的湖泊，水色清亮，冬日候鸟成群。因为太想让外人知道这片湖，他花几年写成一部长篇小说《卤阳湖》，2021 年由天津人民出版社正式出版（ISBN 978-7-201-16518-9）。书不算厚，却陆续被全国各地的公共图书馆与高校图书馆收藏，每年借阅读者络绎不绝，家乡故事通过被不断阅读得到了传播。
Founder Zhang Jinghong was born in Weinan, Shaanxi, and raised by Luyang Lake — a rare clear-water lake amid the saline-alkali flats, where wintering birds gather in flocks. To let the outside world know this lake, he spent years writing the novel Luyang Lake, published by Tianjin People's Publishing House in 2021 and later collected by public and university libraries across China.
写书让张京宏明白一件事：让人记住一片土地，光靠文字不够，得有日用的东西把名字带出去。写作需要的是文学才能，而创立品牌制造产品则需要工匠精神与科学态度——这需要他从写作者的单一身份，升级为写作者兼品牌科学家的双重身份。
Writing taught him one thing: to make a land remembered, words alone are not enough — everyday objects must carry the name. Founding a brand demanded a second identity: not only a writer, but a brand scientist.
2022 年，他系统自学应用化学相关知识基础，系统研究了化妆品配方原理和生产流程，自己动手调制实验配方，在不同皮肤性质的家人身上进行临床实证，形成了自己独特的平价中高端（Masstige）、在皮肤科学背书和临床实验基础上的「护肤城墙理论 SBT（Skin Barrier Theory）」。这一理论为「能写一片湖」的人，找到了「能把一种传播这片湖名字的产品造出来、销售出去」的科学路径。
In 2022 he systematically taught himself applied chemistry and cosmetic formulation, ran hands-on experiments, and validated them clinically on family members of different skin types — giving rise to the Skin Barrier Theory (SBT), the scientific method behind the brand's affordable-premium skincare.
2024 年年末，他开始构思以「卤阳湖」为名、不止于农产品的日用工业品——让湖的名字，出现在人们每天都会用到的瓶瓶罐罐上，随人走到更远的地方。2025 年，他正式去注册「卤阳湖」商标，却被告知这个名字早已被他人注册。对一个把自己家乡写进书里的人，这像是被人提前领走了门牌。他没有去争抢，只是把计划按下，重新想：如果「卤阳湖」三个字暂时拿不回来，能不能换一种写法，把同一片湖带出去？
By late 2024 he was conceiving daily-use products named after the lake. In 2025 he filed for the "Luyang Lake" trademark — only to find it already taken. Rather than fight, he paused and asked: if those three characters cannot be reclaimed, can the same lake be carried out in another way of writing?
转机出现在 2026 年春天。张京宏一个人骑摩托走新疆、走西藏，沿途全是湖——赛里木湖、羊卓雍措、纳木措。在高原的冷风里，他忽然听懂了藏语里「措」字的意思：湖。家乡那片卤阳湖，换个叫法，也是「卤阳措」。回到平原，他注册了「宝措卤阳」——「宝措」，就是「宝湖」。
The turn came in the spring of 2026. Riding a motorcycle alone through Xinjiang and Tibet, past lake after lake — Sayram, Yamdrok, Namtso — he caught, in the cold plateau wind, the meaning of the Tibetan word tso: lake. His home lake, in that other tongue, was "Luyang Tso". Back on the plain he registered BAOCUO LUYANG — "Baocuo" meaning "precious lake".
“宝措卤阳”四个字，拆开是“宝湖 · 卤阳”——我们想说的只有一句：卤阳湖，是一片值得被珍视的宝湖。 Baocuo Luyang unbroken reads "Precious Lake · Luyang" — and says only this: Luyang Lake is a treasure worth cherishing.
从法学训练、法院公职历练、实体企业（建材、日化等）实践，以及传播学研究到金融资本运营，创始人张京宏的路径横跨规则、叙事与资本三条线索——这三者最终汇成宝措卤阳® 的品牌方法论。
Spanning legal training, judicial public service, hands-on experience in brick-and-mortar enterprises (building materials, daily chemicals, etc.), communication studies, and financial and capital operations, founder Zhang Jinghong's trajectory weaves together three threads — rules, narrative, and capital. These three threads finally converge into the brand methodology of BAOCUO LUYANG®.
长篇小说由天津人民出版社出版，后被全国多地图书馆收藏，家乡的湖开始被更多人读到。
品牌运营公司成立；系统研究配方原理与临床实证，「护肤城墙理论 SBT」在这一年成形。
启动品牌商标布局，推进「卤阳湖」相关商标的注册准备。
商标注册完成；首套修护水、修护乳、修护霜完成备案后依法上市销售。
创始人张京宏相信一个朴素的判断：依靠信息不对称、以低档品冒充中高档品，也许能赚快钱，但最终会搬起石头打自己的脚。消费者迟早会长大，成分表迟早会被读懂，口碑迟早会回到它该去的地方。把低的说成高的，是把品牌的未来抵押给今天的侥幸。
Zhang Jinghong holds one plain conviction: trading on information asymmetry — passing off low-grade products as mid-to-premium — may earn quick money, but it eventually drops the stone on one's own foot. Consumers mature, ingredient lists get read, and reputation always finds its way home.
因此，宝措卤阳® 从第一天起就选择另一条更慢、也更结实的路：品质保证，平价交易。对标中高端功效配方标准做产品，按质价比定价，把省下的包装与广告费用回原料；不为溢价讲故事，只为品质下功夫。
So from day one, BAOCUO LUYANG® chose the slower, sturdier road: guaranteed quality, honest pricing. Formulate to mid-premium standards, price by quality-per-yuan, return the packaging and advertising budget to the ingredients — no stories for premium, only craft for quality.
